Home Entertainment Representation matters: Priyanka Chopra Jonas about Victoria’s Secret partnership

Representation matters: Priyanka Chopra Jonas about Victoria’s Secret partnership


Priyanka Chopra Jonas is among the seven high-profile successful women who will be representing global lingerie brand Victoria’s Secret as part of its VS Collective. The brand is replacing its famed ‘Victoria’s Secret Angels’ with actress and entrepreneur Priyanka Chopra Jonas, US pro soccer player and gender-equality activist Megan Rapinoe, Brazilian transgender model Valentina Sampaio, inclusivity advocate and model Paloma Elsesser, Sudanese-Australian model and refugee Adut Akech, 17-year-old Chinese American skier Eileen Gu, and photographer and founder of #Girlgaze Amanda de Cadenet.

VS Collective

The ‘Angels’ who were synonymous with the famed VS Show have often been criticized for setting unrealistic beauty standards. The models including Irina Shayk, Gigi Hadid, Kendall Jenner, and Bella Hadid were seen walking the ramp putting on their wings before the show was discontinued in 2018.

Priyanka took to her Instagram to share the reason behind her collaboration with Victoria’s Secret, sharing, “Representation matters. It’s crucial for us to show everyone ALL over the world that they matter and are seen! As a founding partner of #TheVSCollective and advisor to the business this is exactly what I intend to do.”

She went on to add, “It’s been so incredible to see your reactions to yesterday’s announcement. It’s fuelled me further and I am excited to bring about meaningful change at one of the worlds most iconic brands. I’m so proud to be in the company of the Collective of incredible women that will helm this change.”

In the post, Priyanka shared a note that said, “A new era always brings a sense of freedom, and the opportunity to play a part in shaping the evolution and future success of a heritage brand like Victoria’s Secret is so exciting to me. As we work together to chart the path forward in a new and impactful way. I’m not only looking forward to developing future collections that are inclusive of all people. but I am most excited for new customers and for those who have always been a customer of Victoria’s Secret to feel represented and like they belong.”

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