Home Entertainment Ayushmann Khurrana is using social media to discover and endorse new artists

Ayushmann Khurrana is using social media to discover and endorse new artists


Ayushmann Khurrana is one of the most beloved Indian actors and enjoys a lot of fan following on social media. The actor has been using the platform to support new artists.

Talking about helping emerging artists Ayushmann said, “I follow a lot of incredible young poets, singers, performing artistes, dancers who are yet to burst onto the scene and I’m always awed by their talent. So, I try and use my social media to draw attention to these really fantastic artists who I feel are the future disruptors. The reason for doing so is rooted in my past.”

Ayushmann believes that the power of social media can be used to help undiscovered talent. The star has been using pandemic to actively discover and endorse new talent.

“When I was looking to make a name for myself, I didn’t have the power of social media to put myself out there. I didn’t have the ways to get the opportunities I could have got years back. So, I feel if we all can use our social media as a platform to bring out some of the best talents, we would be doing right by our country and the genius it has to offer,” he said.

Ayushmann says that India has a lot of talent which needs to be discovered. The actor said “There is a need to constantly find brilliant new artists because they will be shapers of future. Their honesty to the craft and passion make my day. Anywhere you look, you will find raw talent in our country. Let’s share and celebrate their skills and bring out the future generation of artists from the house next door.”

On the work front Ayushmann will soon be seen in “Chandigarh Kare Aashiqui” directed by Abhishek Kapoor, “Anek” directed by Anubhav Sinha and “Doctor G” directed by Anubhuti Kashyap.