The upcoming Christmas weekend promises an intense showdown at the Indian box office, with three highly anticipated releases—Shah Rukh Khan’s Dunki, Prabhas’ Salaar, and the Hollywood blockbuster Aquaman 2—vying for prime showcasing in the lucrative North Indian market. As distributors, namely Pen Marudhar, AA Films, and Warner Brothers, engage in negotiations, the competition to secure optimal screen space and captivate the audience intensifies.
The industry is abuzz with anticipation for this cinematic clash, with reports circulating about the fierce battle for viewer attention. Distributors are leaving no stone unturned in their efforts to orchestrate stellar releases, ensuring a compelling cinematic experience for audiences during the festive season. As the countdown to Christmas begins, industry insiders predict that programmers across the board will face restless nights, navigating the intricate landscape of this cinematic spectacle set to unfold in the week ahead.
