Recently issued dietary guidelines by the Indian Council of Medical Research-National Institute of Nutrition (ICMR-NIN) emphasize the avoidance of protein supplements for all demographic groups, including athletes. The move comes amidst the burgeoning protein-based product market in India.
Dr. Hemalatha R., Director of NIN, highlighted that the guidelines align with current scientific understanding, indicating that most individuals, including athletes, can meet their protein requirements through a balanced diet without the need for supplements. The guidelines caution against prolonged consumption of excessive protein, citing potential risks such as bone mineral loss and kidney damage.
This advisory sheds light on the escalating popularity of protein supplements in India. Market estimates suggest significant growth in the protein-based product market, reaching Rs 33,000 crore in 2023 and projected to reach Rs 1.28 crore by 2032.
Nutrition specialists view the NIN guidelines as timely and essential, filling the gap in authoritative advice on supplements. Dr. Sujeet Ranjan, a public health nutrition specialist, emphasizes the market-driven trend towards supplement reliance, which may lack scientific backing and pose health risks.
In India, where dietary supplements, including herbal protein powders, are poorly regulated, there’s a risk of consumers suffering adverse health effects instead of deriving benefits. A recent analysis of 36 popular protein supplements in India revealed alarming findings, with 70 percent mislabeled, 14 percent containing toxins, and 8 percent showing pesticide residue.
