VAHDAM® India, one of the country’s largest home-grown Indian teas and wellness brand, bringing India’s finest teas and spices across the world, celebrated the 2nd edition of International Turmeric Day.
This event marks a significant occasion in promoting the myriad benefits of turmeric and its versatile applications. VAHDAM® India, known for its commitment to wellness, dedicated the entire week (8th October-15th October) to honoring the incredible virtues of turmeric.
To make this event truly special, VAHDAM® India partnered with five esteemed content creators from across the globe. These creators showcased the versatile use of turmeric in beauty, lifestyle, food, and wellness routines. This collaborative effort highlighted the universality and timeless appeal of this ancient spice.
At the VAHDAM® India Flagship Experience Store, a custom installation was created to showcase VAHDAM® India’s turmeric bestsellers. The installation served as a visual delight, illustrating the brand’s dedication to curating the finest turmeric products. As a part of this celebration, VAHDAM® India offered a bespoke tea sampling experience, featuring its hot and cold turmeric signature blends infused with exquisite ingredients such as saffron and ashwagandha. This allowed customers to savor the rich, aromatic flavors of these unique blends.
As a gesture of appreciation for their support, VAHDAM® India offered free turmeric goodies to all shoppers who joined in the celebration. In line with the celebration of International Turmeric Day, VAHDAM® India also introduced “Turmeric Tales,” an informative newspaper designed to educate consumers about the power and potential of turmeric. This informational resource seeks to empower individuals with knowledge about the benefits and various applications of this cherished spice.
VAHDAM® India’s dedication to curating the finest Indian teas and wellness products continues to be unwavering, and International Turmeric Day is a testament to their commitment to sharing the goodness of turmeric with the world.
ABOUT VAHDAM® INDIA
VAHDAM® India was founded in 2015, by Bala Sarda with a mission to build a home-grown Indian brand for the world. With direct sourcing from farms & estates across India, in-house manufacturing in their 100,000 sq. ft. BRC Certified state-of-the-art facility, local distribution in key markets like the USA, Canada, and Europe, the strong customer love and organic endorsements by global celebrities like Oprah Winfrey, Mariah Carey, Martha Stewart & more, the company is executing a unique digital playbook of creating strong & scalable consumer brands globally. The company has raised over 290 crores in funding and gets ~90% of its sales via online channels. It is a Certified plastic-neutral and climate-neutral brand and directs 1% of its revenue towards the education of its farmers’ children.