As the festive season unfolds in Noida and Ghaziabad, local traders are gearing up for a substantial boost in sales, with expectations ranging from 5,000 to 5,500 crores in revenue. This year’s festivities, which commenced with Raksha Bandhan on August 21 and will span until Tulsi Vivah on November 23, promise to outshine the previous year’s sales figures of 4,500 to 5,000 crores. The celebratory period encompasses a vibrant calendar, including Durga Puja, Navratri, Karva Chauth, Dhanteras, and Diwali, casting a magnetic charm over the markets.
Of particular note is the Karva Chauth celebration on November 1, which is expected to contribute approximately 100 crores in sales. A captivating trend is emerging with heightened demand for silver karvas during this occasion. Furthermore, the impending wedding season is set to infuse the jewelry market with an estimated 20 crores in sales. Shoppers can also indulge in a diverse array of offerings, spanning furniture, automobiles, household goods, appliances, gifts, decorative items, clothing, kitchenware, cell phones, and consumer electronics.
The markets in Noida, such as Sector 18, Indira Market in Sector 27, Kanchunjanga Market in Sector 53, Brahmaputra Market in Sector 29, Bhangel, and Atta, are aglow with festive decorations, attracting enthusiastic shoppers. A similar festive atmosphere prevails in Ghaziabad, with areas like Gandhi Nagar, Turab Nagar, Ghanta Ghar markets, malls, and commercial hubs all bedecked in vibrant celebrations.
Speaking on the festive fervor, SK Jain, the President of the Sector 18 Market Association in Noida and the Convenor of the Confederation of All India Traders (CAIT), emphasized the upbeat mood in the markets. He noted that the run-up to Karva Chauth witnessed robust sales, with an influx of women shoppers in Noida, Ghaziabad, and Delhi. Shopkeepers have made extensive preparations, adorning their stores with festive decor.
Jain highlighted the surging demand for a wide range of items, including jewelry, clothing, makeup products, sarees, puja materials, and adornments like karve thali, red glass bangles, toe rings, anklets, lockets, and bangles. Additionally, mehendi artists and wedding-related items are experiencing high demand. The NCR region alone anticipates business worth a staggering 100 crores during Karva Chauth, underscoring the immense popularity of the festival among residents.