In a remarkable turn of events, the re-release of Thalapathy Vijay’s iconic film, “Ghilli,” has stormed into the Rs. 10 crore club in India, marking a significant milestone in the realm of cinema. Joining the ranks of cinematic classics like Titanic 3D, Sholay 3D, and Avatar, “Ghilli” has carved its name in history as one of the few films of this century to achieve such a feat upon re-release.
The resurgence of re-releases in the film industry, particularly in South India, has been gaining momentum in recent times. Traditionally, re-releases served as a lucrative revenue stream for studios, but with the rise of home media and satellite TV, this trend had waned. However, the tide has turned once again, with Telugu and Tamil industries spearheading a revival of this practice.
With a strategic release timed to coincide with star birthdays or film anniversaries, these re-releases have become celebratory events for fans. While many Tamil films have dabbled in this trend, it wasn’t until “Ghilli” that a re-released film garnered significant attention.
What sets “Ghilli” apart is its impressive performance at the box office since its re-release. Unlike most recent South Indian re-releases, which experienced a sharp decline in collections after the first day, “Ghilli” has defied expectations by maintaining its momentum throughout its run. From a thunderous opening to a robust hold on the second day, the film’s stellar performance has culminated in an outstanding Monday, solidifying its status as a crowd-puller.
Indeed, “Ghilli” has not only captured the hearts of audiences once again but has also rewritten the rules of re-releases in the modern era. With its resounding success, it stands as a testament to the enduring appeal of Vijay’s charisma and the timeless magic of Indian cinema.
