Home Entertainment Handme: Redefining Fashion with Sustainable Elegance and Eco-conscious Practices

Handme: Redefining Fashion with Sustainable Elegance and Eco-conscious Practices


Handme, a sustainable fashion brand for the modern woman, has redefined eco-friendly style with its commitment to using 100% natural fibers and maintaining a truly sustainable supply chain. Founded by Radhika Goyal, an alumna of IIM Ahmedabad and NIT Bhopal with a decade of experience, Handme strives to preserve both Mother Earth and the beauty of women worldwide.

The brand’s dedication to sustainability is evident in its supply chain practices, ensuring that every step – from procuring natural fibers to delivering eco-friendly experiences to customers – aligns with environmental consciousness. Unlike the industry standard of 20% pre-consumer fabric waste, Handme has remarkably reduced it to just 7%. This reduction showcases the brand’s unique design and pattern-making approach, demonstrating a commitment to minimizing environmental impact.

Handme’s journey began approximately 2.5 years ago when Radhika Goyal, fueled by her passion for sustainable fashion, embarked on a mission to make a positive difference. Her background in business from IIM Ahmedabad and engineering from NIT Bhopal provided her with a solid foundation to lead a venture that not only values style but also prioritizes environmental responsibility.

The brand’s sustainable practices extend beyond just materials – they embrace a holistic approach. From the drawing board to the final product, Handme considers the environmental footprint at every stage. This conscientious effort is further underscored by the reduction of pre-consumer fabric waste, contributing to a more sustainable fashion industry.

Radhika Goyal, not only a business leader but also a mother of a toddler, brings a personal touch to Handme’s ethos. Her commitment to preserving the world for future generations resonates in the brand’s values, making Handme more than just a fashion label – it’s a statement about responsible living and mindful consumption.

In a world where sustainability is a growing concern, Handme stands out as a beacon of change, offering women a chance to embrace fashion without compromising on their commitment to the environment. The brand’s success lies not only in its unique designs but also in its dedication to a sustainable and responsible future. Handme is currently available on Nykaa Fashion, Myntra.