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Shruti Haasan announced as the brand ambassador of World Wide Fund for Nature (WWF), India

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Actor Shruti Haasan has been announced as the brand ambassador of World Wide Fund for Nature (WWF), India on World Zoonoses Day. The actress feels “privileged” to use her star status for a greater good as she will be able to drive conversations around the need for conservation and preservation of nature.

“The word youth icon carries a lot of weight, and many connotations. And I’ve never really liked the word famous because it’s just one step away from being infamous. It can mean so many things,” shares Haasan.

She also acknowledges the responsibility which comes with being in a position of power, she says, “I do believe that if you’re given a position, to be able to have people listen to you, it’s a great gift. If I can associate with causes, organisations or ideas, and have people think about more than just the menial things, it makes me feel very privileged.”

The actor considers this opportunity a “huge honour” as it allows her to talk about things that are important.

“I don’t wake up in the morning, planning to be an icon or famous. But I do wake up thinking what can I learn new today? What can I say that will shed light on something that somebody didn’t know about? And take each day at a time,” admits the actor.

“A lot of people feel nature is something far away, like in the forest, tigers and elephants. They’re a part of our earth heritage, and the wildlife is the crowning jewel of our planet. But we don’t realise that everything we do impacts everything even far away,” she adds.

That’s the gap which she wants to divide, while stressing on the importance of understanding how we all are connected.

“Conservation is the key word. Not going back with regret but conserving and starting to grow new ecosystems and then maintaining those beautifully is something that we even need to look at,” she concludes.